Plants with a Purpose

A community initiative dedicated to reducing the impact of food deserts in the U.S.

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23 million Americans live in “food deserts,” which is the term used to describe areas with little to no access to fresh fruits and vegetables.

To alleviate the harm caused by this lack of natural, nutritious food, Sabra partnered with Renew Richmond — a non-profit organization that uses urban agriculture to battle poverty in local underserved communities — to launch Plants with a Purpose in August 2016.

America

The largest Food Desert in the country for a city its size.

Employee Workshare Garden

Plants with a Purpose has also led to the establishment of an organic employee workshare garden on the Sabra campus, home to our Gold LEED-certified hummus manufacturing facility.

People

35 employees
regularly volunteer in the program

Word bubble

25 million

Touchpoints

Media coverage and social media conversation increased awareness about Food Deserts

1500 LBS.

Scale

of fresh, local produce distributed in 2016 by onsite Farmers Markets

Garden

- more than -

450 croplings

Planted at a community outreach event at Wythe High School, located in one of our local food deserts. 48 Sabra volunteers helped plant and introduced students and faculty to hummus.

Cap and diploma

nutritional and

culinary workshops

Topics included:

Food Deserts, Hummus Nutrition, Health Benefits of Vegetables, Healthy Meal Wraps, and Recipes for Healthy Meals

Money

$50K

INVESTED

Clock

1,709

- hours -

INVESTED

As a brand dedicated to creating a fresh new way of eatingand connecting, it is not enough to offer products that enhance and inspire consumption of fresh produce. We are uniquely positioned to help address this very real and sometimes surprising challenge facing communities across the country, where access to affordable fast food far outpaces or entirely overtakes access to quality, affordable fruits and vegetables. And, we will begin right here, in our backyard, where the need is great. It is our mission to bring people together through better food experiences, and we have an opportunity to step up with this program that aligns with our purpose as a business.

1. "2016 snapshot"

2. "2017 goals include tripling volunteer hours and produce donations"

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